5 tips to boost your LinkedIn views 👀

LinkedIn is the essential playground for professionals: a space where every publication can strengthen your influence and develop your network.

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But why is it so crucial to publish on LinkedIn? For business leaders, good visibility on this platform can be a real game changer. Not only can you attract new talent and strengthen your employer brand, but you can also forge strategic partnerships and generate business opportunities.

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So here are 5 unstoppable tips to boost the visibility of your posts and make your view counter explode! 💣

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1. Post pictures of yourself! 📸

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Authentic photos attract more attention. So post photos of you, your team, your premises or your latest team building event. An authentic photo of your team lunch can generate more likes and comments than you think.

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On LinkedIn, attracting attention is crucial. For you, executives, here's why a personal photo can make all the difference:

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👤 Create an authentic connection: Your face attracts more attention than a generic image. People feel closer to you when they see a human face.

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👍 Build trust: Showing who you are boosts your credibility. You become an approachable, trustworthy figure.

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💬 Improve engagement: Posts with personal photos generally generate more interaction. People like to interact with real people rather than abstract visuals.

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🌟 Humanize your brand: By sharing photos of yourself, you give your brand a personal touch. This helps you stand out in a flood of content.

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In short, investing in personal photos for your LinkedIn posts is a simple but effective way of making your online presence more impactful. Remember, a human face is worth a thousand words! 😄👔

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2. Publish at the right time! ⏰

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Did you know that the time of day you publish on LinkedIn can greatly influence the reach and engagement of your posts?

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LinkedIn decides in the first hour whether to show the publication to a large number of people:

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✅ If the post receives engagement (clicks, likes, comments, shares...) → LinkedIn will boost it and make it visible to a wide audience 😍

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❌ If the post receives little engagement → LinkedIn will restrict its distribution 😰

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For the same post, depending on the publication timing, you can therefore obtain quite variable visibility and engagement: 👇

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1. Publish early in the day (7am -8am) or at lunchtime, on Tuesdays, Wednesdays and Thursdays to reach as many people as possible, as these times are often the busiest. 🌅

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2. Posts published at the right times generally receive more interaction. More likes, comments and shares! 👍

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3. Observe when your connections are most active to adjust your publishing schedules accordingly. 📊

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In short, choosing the right time for your LinkedIn posts is essential to maximizing their impact. Plan carefully and make sure your posts reach your audience when they're most receptive.

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Psst, every audience is unique! To address this, we've developed an analytics feature on Lyter. The tool scans your audience to determine the time and day when your audience is most connected.

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No more headaches, Lyter directly schedules your posts at the best time for your audience. And there you have it, the magic recipe for captivating your audience! 📈🚀

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Test Lyter!

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3. Identify your loved ones in your posts🤝

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Interaction is the key to success on LinkedIn. Mention colleagues, customers, friends, contractors and others whenever possible in your posts to encourage engagement.

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It's strategy, not cheating!

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Increase your visibility: 🌍 When you mention someone, that person receives a notification, which increases the reach of your post.

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Encourage engagement: 👍The people mentioned are more likely to like, comment and share your post, boosting interaction.

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Strengthen relationships: 🤝 Mentioning collaborators, customers or partners shows that you value them, which can strengthen your professional relationships.

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Create networking opportunities: 🌐By mentioning influential people or experts, you can attract their attention and develop new connections.

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Don't underestimate the power of mentions in your LinkedIn publications. They're a great way to maximize the reach and engagement of your posts while strengthening your professional relationships. 🏆

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4. Recycle your best posts!♻️

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And yes, second-hand is all the rage, even in digital communications! Why reinvent the wheel when you already have successful posts? Analyze your past publications to identify those that have been the most successful. Recycle them by adapting them to new themes or slightly reworking them. This will give a second life to your best content and reach a new audience.

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Statistics are like the compass of your LinkedIn strategy. Analyzing what works and what doesn't is crucial to refining your next publications. Use LinkedIn's analytics tools to understand which types of content appeal most to your audience.

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💡 Maximize return on investment: republishing successful content makes the most of your past efforts. You've already created something that worked well, why not take advantage of it again?

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🌟 Attract a new audience: your audience is constantly evolving. People who didn't see you the first time will have the opportunity to discover your content.

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📣 Reinforce your message: reusing a post that worked well reinforces the key messages you want to convey. It helps you stay consistent and reinforces your brand image.

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⏳ Optimize your time: creating new content takes time and resources. By reusing effective posts, you optimize your efforts while continuing to provide quality content.

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It's a smart way to increase your visibility and reinforce your message while optimizing your time. 🚀

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5. Write a powerful tagline 💥

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A powerful teaser is like a good pitch: it has to captivate immediately. On LinkedIn, where thousands of pieces of content are published every second, having an effective hook is crucial to standing out from the crowd. 🎣 A good hook not only increases the chances of your publication being read, it can also significantly increase engagement.

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A study by HubSpot shows that catchy headlines increase click-through rates by an average of 20%. 📖 The more engaging your headlines, the more users will click through to read the rest of your content.

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How do you create a powerful hook?

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• Be direct and clear: Get straight to the point and use powerful words to grab attention.

• Ask an intriguing question: This encourages readers to stop and think.

• Use numbers: Statistics or lists are often eye-catching.

• Play on emotions: A touch of humor, surprise or empathy can work wonders.

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Example:

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❌ "The benefits of digital marketing for SMEs"

✅ " How can digital marketing boost your sales by 200%? We explain 👇 "

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In short, a punchy tagline isn't just a bonus, it's a necessity if you want to maximize the impact of your LinkedIn posts.

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If you're short of inspiration, Lyter will take care of that for you! In just a few seconds, the tool will write powerful taglines for each of your posts! ⚡️

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BONUS: Lyter boosts your views for you ❤️

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As you can see, increasing the number of views of your LinkedIn publications requires a combination of strategy, authenticity and analysis.

If you don't have a lot of time to devote to it, you can benefit from these tips directly by using Lyter.

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In just 30 minutes a month, you can create and schedule all your LinkedIn posts for an entire month.

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The tool suggests post ideas, drafts them in your writing style and schedules them at the right time.

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In less than 30 minutes, you get: 👇

💡 LinkedIn post ideas based on your goal.

🔥 1 month of personalized posts written with your writing style.

📆 An editorial calendar with posts timed to your target audience.

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Still have questions about optimizing your Linkedin posts? 🙋🏻‍♀️

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Why is it important to publish regularly on LinkedIn?

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Publishing regularly on LinkedIn is essential for maintaining your online presence and strengthening your professional brand. Frequent publications allow you to remain visible to your network, share relevant information and maintain engagement with your audience. A regular presence also helps reinforce your credibility and develop your network.

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How do I know if my publications are well targeted?

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To find out whether your publications are well-targeted, analyze your post statistics. LinkedIn provides you with data on interactions (likes, comments, shares) and the profile of those who interact with your publications (sector, function, location). By understanding this information, you can adjust your content to better meet the interests and needs of your target audience.

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What is the ideal frequency for posting on LinkedIn?

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There's no hard and fast rule, but publishing 2-3 times a week is generally recommended. This allows you to stay present without flooding your connections with content. The important thing is to find a rhythm that allows you to maintain the quality and relevance of your posts.

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What types of content are most effective on LinkedIn?

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The most effective content on LinkedIn is that which brings value to your audience. This includes relevant blog articles, case studies, customer testimonials, infographics, and posts that encourage discussion or reflection. Posts that show authenticity, such as personal photos or professional anecdotes, also tend to get good engagement.

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How can I identify the best times to publish on LinkedIn?

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The best times to publish on LinkedIn are often early morning (8-10am) and early afternoon (2-4pm), when professionals are most active. However, times may vary depending on your specific audience. Use LinkedIn statistics to analyze when your connections are most active, and adjust your publishing schedules accordingly.

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