5 reasons to be on LinkedIn for business leaders 🎯

Whether you're running a small startup or a well-established business, LinkedIn has become an essential tool for business leaders. Addressing a BtoB audience, strengthening your employer brand or even finding new partners, this social network is the ideal playground for business leaders. ✨

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So why not take advantage of it?

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A way of communicating different from other social networks 📲

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LinkedIn is different from other platforms because of its professional approach. Here, each post can strengthen your credibility and brand image. 💡 As a manager, you are the spokesperson for your business.

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Your LinkedIn presence personifies your brand

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This is an essential element in a world where trust and transparency are paramount.

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1. Position yourself as an expert in your field 💬

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More fashionable and accessible, LinkedIn has been democratized for VSEs and SMEs for several years. Today, managers are speaking out to share their knowledge, ideas, expertise but also their daily lives. 📆 It is an excellent opportunity to show your leadership and to position your company as a reference in its field.

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Post on LinkedIn to establish your expert position

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1. Share your knowledge : Publish articles and posts that show your expertise and innovative ideas.

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2. Demonstrate your leadership : Share your successes and experiences to inspire and guide your audience.

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3. Interact with your community : Engage in discussions and answer questions to prove your mastery of the subject.

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4. Increase your reach : The more you publish, the more visible you are as an expert in your field.

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Here are some examples of entrepreneurs who are active on LinkedIn:

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🌱 Justine Hutteau: founder of Respire

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Guillaume Gibault : founder of Le Slip Français

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🍰 Lucie Basch : co-founder of Too Good to Go

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🚗 Frederic Mazzella: founder of BlaBla Car

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In need of inspiration? Lyter takes care of everything and offers you post ideas adapted to your profession to share your expertise! 💫

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Try Lyter!

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2. Build trust in your business 📈

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Putting a name on a brand has never been more important.

Personal branding, or personal marketing, allows business leaders to highlight their career, their successes and their values.

By creating an authentic connection with your audience, you establish legitimacy and a certain trust that are transferred directly to your business, thus establishing a relationship of trust with your customers and partners. 👍

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Post on LinkedIn to build trust as a business leader.

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LinkedIn allows you to share relevant and quality content such as articles, videos or presentations that show your expertise and corporate life:

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1. Be authentic and transparent : Post stories and personal successes to create an authentic connection with your audience.

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2. Interact with your audience : Respond to comments and engage in discussions to show that you are accessible and attentive.

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3. Talk about yourself : By developing your personal brand image, you reinforce the credibility and reliability of your business.

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Here are some topic ideas that might inspire you: 👇

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📚 Tell the story of the company

💬 Share reviews and customer cases

👨🏼🦰 Introduce your employees

👨🏼🏫 Present your products and/or services

🚀 Announce the launch of new features

🔎 Highlight the company's jobs

📈 Share analyses and news about your sector

💻 Discover more ideas about Lyter!

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Publishing regularly on LinkedIn establishes your proximity and builds a relationship of trust with your customers and partners. By providing value to your audience, you can attract new customers and retain existing ones. 💍

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3. Attract more customers. 👬

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LinkedIn is a great place to find new partners and customers. The interactions you create there are more targeted and qualitative than on other social networks. 🥂 So you can build solid relationships with prospects who share your interests and professional goals.

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The steps to get customers via LinkedIn

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LinkedIn is an ideal platform for sharing valuable content and showing off your expertise. And this also translates into customer acquisition:

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• 1) Prospects discover you via one of your posts

Regularly publish articles, videos, and posts that demonstrate your expertise and add value to your audience.

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• 2) They get to know you with your various contents

By sharing relevant content, you build a relationship of trust with your audience, thus strengthening your credibility.

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• 3) They visit your profile to find out more

Interested visitors will click on your profile to find out about your business. They will quickly go to your company's website.

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• 4) They get in touch with you

Once on your profile, prospects can contact you directly. They can also contact you via the form on your site.

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• 5) You get a new lead !

In this way, you get new prospects for free and in large volumes.

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LinkedIn is therefore a powerful tool for attracting new customers by creating a virtuous cycle of visibility, trust and engagement.

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More than 40% of social media traffic on websites comes from LinkedIn (Source: The Growth Machine)

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By using LinkedIn's advanced search features, you can identify specific prospects and start personalized conversations. LinkedIn groups are also a great way to participate in relevant discussions and position yourself as a thought leader in your industry. 📈

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4. Expand your professional network.

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Building and maintaining a solid professional network is critical to the success of any business. LinkedIn makes this task easier by allowing you to connect with professionals from a variety of industries. 📲

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Every interaction can be transformed into an opportunity for growth, whether through collaborations, partnerships, or expert advice.

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How can you publish on LinkedIn to broaden your professional network?

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LinkedIn facilitates the expansion of your professional network through several mechanisms:

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1. Targeted connections : By publishing regularly, you increase your chances of being seen by professionals in your sector, which allows you to attract relevant connections.

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2. Engagement and interactions : Interactions on your posts (likes, comments, shares) increase your visibility and attract new people interested in your content.

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3. Participation in discussions : By actively joining and contributing to LinkedIn groups, you can connect with professionals who share similar interests.

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4. Follow up on industry news : By following the pages of companies and leaders in your sector, you stay up to date with trends and opportunities, while expanding your network.

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5. Events and webinars : LinkedIn offers events and webinars that you can participate in, offering additional opportunities to meet and connect with other professionals.

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Publishing on LinkedIn allows you to build and maintain a solid professional network, opening the door to new opportunities for collaboration, partnership, and growth for your business. 🏢

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5. Attract talent for your business. 👍

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Finally, LinkedIn is a powerful tool for strengthening your employer brand. By sharing your company's culture and values, you attract talent who can be recognized in your vision of work. 👀

It's also a great way to show career opportunities within your company and prove that you're an employer of choice.

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What can you share on LinkedIn in order to attract talent?

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Share the corporate culture :

Show values and the work environment with employee testimonials and event photos.

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💻 Post job offers :

Post recruitment ads to attract potential candidates.

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🥇 Value successes :

Highlight the successes of your business to attract ambitious talent.

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🗣 Interact with candidates :

Respond to comments and start conversations to show interest.

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💫 Value the benefits :

Highlight the benefits of working from home, such as training and benefits.

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57% of job seekers use LinkedIn to find new job opportunities. Source: Tool Advisor

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Post employee stories, photos of internal events, and articles about your business initiatives to show what makes your business a unique place to work. This can attract potential candidates who are looking for a company with a culture that is aligned with their own values.

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Is communicating on LinkedIn an option or a necessity?

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Communicating on LinkedIn as a business leader is no longer an option, but a necessity.

Whether it's to build your personal branding, be as close as possible to your prospects, cultivate your network or develop your employer brand, LinkedIn offers unparalleled opportunities to grow your business.

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Because we know that it is complicated for a business manager to find time to write weekly posts, Lyter offers you the opportunity to save time by creating your posts for a month in less than 30 minutes:

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👍 Posts written for you, according to your editorial line

📲 Posts scheduled at the best times according to your audience

📈 Statistics that are increasing every month

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Any more questions? We answer it here! 🙋🏻 ‍ ♀️

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Is LinkedIn good for small businesses?

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Yes, LinkedIn is a great fit for small businesses. It makes it possible to build a professional presence, to connect with potential partners and to find new customers. In addition, it offers tools to strengthen the employer brand and attract talent, which is crucial for the growth of small businesses.

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Why should I use LinkedIn as a business leader?

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Using LinkedIn as a business leader allows you to build credibility, build valuable professional connections, find new customers and partners, and promote your employer brand. It is an ideal platform for BtoB and for sharing your expertise.

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How can I improve my personal branding on LinkedIn?

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To improve your personal branding on LinkedIn, regularly share relevant and high-quality content, such as articles, videos, or presentations. Highlight your background, your successes and your values to create an authentic connection with your audience. Also participate in discussions in relevant groups and interact with your network.

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What types of content should I share on LinkedIn?

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On LinkedIn, share content that shows your expertise and brings value to your audience. This may include blog posts, case studies, videos, videos, infographics, presentations, or customer testimonials. The content should be relevant to your industry and interesting to your target audience.

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How can I strengthen my employer brand on LinkedIn?

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To strengthen your employer brand, share employee stories, photos of internal events, and articles about your business initiatives. Show your company's culture and values to attract talent who recognizes your vision. Also post job offers and career opportunities within your company.

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