5 reasons to be on LinkedIn for business leaders. 🎯
Should I go on LinkedIn? What's in it for me? We'll help you figure it out in just 3 minutes 👇
Whether you run a small start-up or a well-established company, LinkedIn has become an essential tool for business leaders. Whether addressing a BtoB audience, strengthening your employer brand or finding new partners, this social network is the ideal playground for business leaders. ✨
So why not make the most of it?
A different way of communicating from other social networks 📲
What sets LinkedIn apart from other platforms is its professional approach. Here, every publication can reinforce your credibility and brand image. 💡 As a manager, you're the spokesperson for your company.
Your presence on LinkedIn personifies your brand
This is essential in a world where trust and transparency are paramount.
1. Position yourself as an expert in your field💬
More fashionable and accessible, LinkedIn has been democratized for VSEs and SMEs for several years now. Today, executives are taking the floor to share their knowledge, ideas and expertise, as well as their day-to-day lives. 📆 It's an excellent opportunity to show your leadership and position your company as a reference in its field.
Publish on LinkedIn to establish your position as an expert
1. Share your knowledge: Publish articles and posts that showcase your expertise and innovative ideas.
2. Demonstrate your leadership : Share your successes and experiences to inspire and guide your audience.
3. Interact with your community: Engage in discussions and answer questions to prove your mastery of the subject.
4. Increase your reach: The more you publish, the more visible you become as an expert in your field.
Here are a few examples of entrepreneurs active on LinkedIn:
🌱 Justine Hutteau: founder of Respire
🩲 Guillaume Gibault: founder of Le Slip Français
🍰 Lucie Basch : co-founder of Too good to Go
🚗 Frédéric Mazzella: founder of BlaBla Car
Looking for inspiration? Lyter's got you covered with post ideas tailored to your trade to share your expertise! 💫
2. Build trust in your company 📈
Putting a name to a brand has never been so important.
Personal branding, or personal marketing, allows business leaders to showcase their background, successes and values. 🫡
By creating an authentic connection with your audience, you establish legitimacy and trust that transfers directly to your business, building a relationship of trust with your customers and partners. 👍
Post on LinkedIn to build confidence as a business owner.
LinkedIn lets you share relevant, high-quality content such as articles, videos or presentations that showcase your expertise and corporate life:
1. Be authentic and transparent: Publish anecdotes and personal success stories to create an authentic link with your audience.
2. Interact with your audience: Respond to comments and engage in discussions to show that you're accessible and listening.
3. Talk about yourself: By developing your personal brand image, you reinforce your company's credibility and reliability.
Here are some ideas for topics that might inspire you: 👇
📚 Tell the story of the company
💬 Share reviews and case studies
👨🏼🦰 Introduce your employees
👨🏼🏫 Present your products and/or services
🚀 Announce the launch of new products
🔎 Highlight the company's business lines
📈 Share analysis and news from your sector
💻 Discover more ideas about Lyter!
Publishing regularly on LinkedIn establishes your proximity and builds a relationship of trust with your customers and partners. By offering value to your audience, you can attract new customers and retain the ones you already have. 💍
3. Attract more customers. 👬
LinkedIn is the ideal place to find new partners and customers. The interactions you create there are more targeted and qualitative than on other social networks. 🥂 So you can build solid relationships with prospects who share your interests and professional goals.
How to get customers via LinkedIn
LinkedIn is an ideal platform for sharing valuable content and demonstrating your expertise. And that translates into customer acquisition too:
- 1) Prospects discover you through one of your posts
Publish regular articles, videos and posts that demonstrate your expertise and bring value to your audience.
- 2) They get to know you through your content
By sharing relevant content, you build a relationship of trust with your audience, reinforcing your credibility.
- 3) They visit your profile to find out more
Interested visitors will click on your profile to find out more about your business. They'll quickly move on to your company website.
- 4) They contact you
Once on your profile, prospects can contact you directly. They can also contact you via the form on your site.
- 5) You get a new prospect!
This means you'll get new leads for free and in large volumes.
LinkedIn is therefore a powerful tool for attracting new customers by creating a virtuous cycle of visibility, trust and engagement.
More than 40% of social media traffic on websites comes from LinkedIn (Source: La Growth Machine)
By using LinkedIn's advanced search features, you can identify specific prospects and start personalized conversations. LinkedIn Groups are also a great way to participate in relevant discussions and position yourself as a thought leader in your industry. 📈
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4. Expand your professional network. 🪴
Building and maintaining a solid professional network is essential to the success of any business. LinkedIn makes this task easy by allowing you to connect with professionals from a variety of sectors. 📲
Every interaction can be transformed into an opportunity for growth, whether through collaborations, partnerships or sound advice.
How can publishing on LinkedIn expand your professional network?
LinkedIn facilitates the expansion of your professional network through several mechanisms:
1. Targeted connections: By posting regularly, you increase your chances of being seen by professionals in your sector, which helps you attract relevant connections.
2. Engagement and interaction: Interactions on your posts (likes, comments, shares) increase your visibility and attract new people interested in your content.
3. Participating in discussions: By joining and actively contributing to LinkedIn Groups, you can connect with like-minded professionals.
4. Follow industry news: By following company pages and leaders in your sector, you can keep abreast of trends and opportunities, while expanding your network.
5. Events and webinars: LinkedIn offers events and webinars in which you can participate, providing additional opportunities to meet and connect with other professionals.
Posting on LinkedIn allows you to build and maintain a strong professional network, opening the door to new opportunities for collaboration, partnership and growth for your business. 🏢
5. Attract talent to your company. 👍
Finally, LinkedIn is a powerful tool for strengthening your employer brand. By sharing your company's culture and values, you attract talent who recognize themselves in your vision of work. 👀
It's also a great way to showcase career opportunities within your company and prove that you're an employer of choice.
What to share on LinkedIn to attract talent?
🪴 Share the company culture:
Showcase the company's values and work atmosphere with employee testimonials and event photos.
💻 Broadcast job offers:
Post recruitment ads to attract potential candidates.
🥇 Value successes:
Highlight your company's successes to attract ambitious talent.
🗣 Interact with the candidates:
Reply to comments and start conversations to show your interest.
💫 Enhances the benefits:
Highlight the advantages of working from home, such as training and benefits.
57% of jobseekers use LinkedIn to find new employment opportunities. Source : Tool Advisor
Publish employee testimonials, photos of internal events and articles about your corporate initiatives to show what makes your company a unique place to work. This can attract potential candidates looking for a company with a culture aligned with their own values.
Communicating on LinkedIn: an option or a necessity?
Communicating on LinkedIn as a business leader is no longer an option, but a necessity.
Whether you want to build your personal branding, get closer to your prospects, cultivate your network or develop your employer brand, LinkedIn offers unrivalled opportunities to grow your business.
Because we know that it's hard for a business owner to find the time to write weekly posts, Lyter offers you the opportunity to save time by creating your posts for a month in less than 30 minutes:
👍 Posts written for you, according to your editorial line
📲 Posts scheduled at the best times for your audience
📈 Statistics up every month
More questions? We'll answer them here! 🙋🏻♀️
Is LinkedIn suitable for small businesses?
Yes, LinkedIn is perfectly suited to small businesses. It allows you to build a professional presence, connect with potential partners and find new customers. What's more, it offers tools for strengthening the employer brand and attracting talent, which is crucial for small business growth.
Why should I use LinkedIn as a business owner?
Using LinkedIn as a business leader allows you to build credibility, establish valuable professional connections, find new customers and partners, and promote your employer brand. It's an ideal platform for BtoB and for sharing your expertise.
How can I improve my personal branding on LinkedIn?
To enhance your personal branding on LinkedIn, regularly share relevant, high-quality content, such as articles, videos or presentations. Highlight your background, successes and values to create an authentic connection with your audience. Join discussions in relevant groups and interact with your network.
What kind of content should I share on LinkedIn?
On LinkedIn, share content that demonstrates your expertise and brings value to your audience. This could include blog posts, case studies, videos, infographics, presentations or customer testimonials. Content should be relevant to your industry and interesting to your target audience.
How can I strengthen my employer brand on LinkedIn?
To strengthen your employer brand, share employee testimonials, photos of internal events and articles about your corporate initiatives. Showcase your company's culture and values to attract talent who recognize themselves in your vision. Post job offers and career opportunities within your company.
