Top 6 tips for writing better LinkedIn posts! ✍️
Whether you're a network pro or a novice looking for visibility, LinkedIn copywriting is (really) for everyone.
In a world where infinite scrolling is the norm, you're probably thinking that capturing attention on LinkedIn is a matter of art and magic. ✨
In fact, the recipe turns out to be a little simpler than that: a little rigor and a few small writing techniques will do the trick.
To help you get started, here are 6 tips that will transform your LinkedIn publications and make them shine! On your keyboards, get set, write! ✍️
Tip #1: Get hooked right from the start 🎣
First impressions are always the most important, even on LinkedIn. The hook should capture your audience's attention in a matter of seconds. Whether it's an intriguing question, a surprising statistic or a personal anecdote, the important thing is to pique curiosity.
🏆 The hook is 80% of a post's success!
And for a successful hook, make it clear, concise and precise, but with that touch of mystery that makes you want to click on the famous "read more"! Lyter takes care of everything to create a catchy hook in just a few seconds 😉
Pssst! By the way, the teaser consists of the first 3 lines of your post!
For example:
❌ Instead of: Why the tagline of a LinkedIn post is a crucial step for its visibility?
✅ S ay instead: The tagline makes up 80% of your linkedIn post.I'll explain why! 👇
❌ Instead of : Best practices for improving your LinkedIn presence!
✅ Say instead: 4 must-have tips to shine on LinkedIn! ✨
❌ Instead of: Visual content on LinkedIn has a significant impact on the engagement of your posts.
✅Say it better: impactful visuals = +50% engagement on LinkedIn! 🎨Here's why and how. 👇
Tip 2: Be clear and concise! ✨
LinkedIn isn't a novel, and your readers don't have all the time in the world to devote to you. To grab their attention, get straight to the point with short, punchy sentences.
Clarity is essential:
😉 Use simple, direct language.
❌ Avoid technical jargon, unless you're sure your audience has a good grasp of it.
👉🏻 Structure your ideas using short paragraphs and bulleted lists for easy reading.
🔍 Don't forget to include relevant keywords to improve your post's visibility in LinkedIn searches.
The easier your message is to understand, the more likely it is to be shared and commented on.
😍 If you want to get your post "squared away", trust Lyter, he'll take care of it for you!
Tip #3: Share anecdotes and personal stories 📖
Personal stories humanize your brand and create an emotional bond with your audience. They allow your readers to identify with you! Don't hesitate to share your successes, failures or lessons learned in the course of your career with complete transparency.
💡 Here are a few examples of topics that could push you towards greater authenticity and transparency: 👇
- "How a crushing failure transformed my career".
- "The 5 crucial lessons I've learned in 10 years of entrepreneurship".
- "My first big success: What I did differently".
- "From trainee to executive : My path strewn with pitfalls".
- "The invisible challenges behind my achievements"
- "The importance of failure on the road to success".
💡 And if you're ever short of inspiration, Lyter gives you a little help with her post suggestions!
Tip #4: Engage your audience with calls to action 💬
To turn your readers into true fans, there's nothing like calls to action (CTAs). Encourage your readers to interact with your post by asking questions, requesting opinions or encouraging your contacts to share their experiences. CTAs boostengagement and encourage exchange.
💡 A good CTA turns your reader from a spectator into an actor, and the LinkedIn algorithm loves that! And for posts the algorithm is sure to love, check out Lyter! 😉
You can also use LinkedIn polls for quick responses and maximum participation. Polls are a bit more fun and super effective at capturing your network's attention.
And above all, don't forget to reply to comments! Show that you're there, listening and appreciating contributions. Nothing like it to encourage even more interaction and strengthen your presence on LinkedIn. 😍
Tip 5: Use eye-catching visuals 📸
You know the saying: a picture is worth a thousand words! Well, it applies to LinkedIn too. A good visual can really make your publication stand out in LinkedIn's endless newsfeed. And to do this, there are 3 golden rules to follow: 👇
- Use high-quality images: the sharper and better the images, the more credibility you'll get.
- Opt for personalized titles: Yes, LinkedIn asks you what name to display for your illustration. It's best to change it, because "photoversionfinale" doesn't mean much to your readers!
- Don't forget to trim! For your images to be perfect, they must be the size optimized for LinkedIn: 1200x627 pixels for images or carousel (square images): 1080 x 1080 pixels!
And for more fun, don't forget that LinkedIn offers a whole range of formats to use in your next posts:
✅ Carousels: Perfect for telling a story or presenting a series of ideas.
📹 Short videos: Perfect for explaining complex concepts or sharing testimonials.
📈 Infographics: Ideal for summarizing data or trends in a visually appealing way.
🤪 GIFs and animations: Add a touch of fun and grab attention fast.
Lyter lets you choose from all these choices to best illustrate your posts and get them off the ground! 🚀
Tip #6: Be regular and consistent 🕰
Regularity is the key to success on LinkedIn. To avoid being forgotten, you need to stay present in the minds of your audience (and the LinkedIn algorithm) by posting regularly. There's no need to spam, but a good publication rhythm makes all the difference.
First and foremost, you need to define a publication rhythm that you feel you can maintain: 2 publications a week, 1 publication a week, 3 publications a month or 2 publications a month. It's not the number that counts, but the rigor!
💡 To avoid blank page syndrome, create an editorial calendar on Lyter. Plan your publications in advance and make sure each post aligns with your overall message.
By being regular and consistent, you'll establish a solid, recognizable presence on LinkedIn. So set up your schedule and make your publications a winning habit! 🚀
The ultimate tip for your LinkedIn posts ❤️
There you have it, our top six tips for writing LinkedIn posts that captivate, engage and convert. Remember to be authentic, share your passion and always keep your audience in mind. By applying these tips, you'll see a marked improvement in your visibility and engagement on LinkedIn.
To save time while creating posts optimized for LinkedIn, go to Lyter!
In less than 30 minutes, you get: 👇
💡 LinkedIn post ideas based on your goal.
🔥 1 month of personalized posts written with your writing style.
📆 An editorial calendar with posts timed to your target audience.
So get to your keyboards! 📈
Still have questions about your LinkedIn posts? 🙋🏻♀️
How many times a week should I publish on LinkedIn?
Idéalement, once or twice a week to stay present without overloading your audience. Quality always takes precedence over quantity.
How can I measure the effectiveness of my posts?
UseLinkedIn's statistics to track engagement (likes, comments, shares) and views of your publications. For better organization, report to yourself monthly on your overall stats so you can adjust your strategy based on what's working best.
Do videos work better than images on LinkedIn?
Ingeneral, videos have a higher engagement rate, but this also depends on the quality of the content and its relevance to your audience.
Is it important to reply to comments on my posts?
Absolutely! Responding to comments shows you care about your audience and encourages more interaction. It's also a great opportunity to build closer relationships with your contacts.
