Top 6 tips for writing better LinkedIn posts! ✍️

In a world where endless scrolling is the norm, you're probably saying to yourself that capturing attention on LinkedIn is art and magic. ✨

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In fact, the recipe turns out to be a bit simpler than that: a bit of rigor and a few small writing techniques will do the trick.

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To help you take the plunge, here are 6 tips that will transform and make your LinkedIn publications shine! On your keyboards, ready, write! ✍️

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Tip 1: Hang on from the start 🎣

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The first impression is always the most important, even on LinkedIn. The hook should Captivate attention of your audience in a few seconds. Whether it's an intriguing question, an astonishing statistic, or a personal anecdote, the important thing is to To arouse curiosity.

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🏆 The hook is 80% of the success of a post!

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And for a successful hook, do clear, concise and precise but with that touch of mystery that makes you want to click on the famous “read more”! To get a hook that hits in a few seconds, Lyter takes care of everything! 😉

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Pssst! By the way, the teaser consists of the first 3 lines of your post!

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For example:

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‍❌ Instead of: Why is the attachment of a LinkedIn post an essential step for the visibility of the latter?

✅ Instead, say: The hook makes up 80% of your LinkedIn post. I'll tell you why! 👇

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❌ Instead of: Best practices to improve your presence on LinkedIn!

‍✅ Say instead: 4 essential tips to shine on LinkedIn! ✨

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❌ Instead of: Visual content on LinkedIn has a significant impact on the engagement of your posts.

‍✅ Say instead: Impactful visuals = +50% engagement on LinkedIn! 🎨 Here's why and how. 👇

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Tip 2: Be clear and concise! ✨

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LinkedIn is not a novel, and your readers don't have all the time to devote to you. To get their attention, get right to the point using short, punchy sentences.

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Clarity is key:

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😉 Choose a Simple language and direct.

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❌ Avoid technical jargon unless you're confident your audience is fluent in it.

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👉🏻 Structure your ideas using short paragraphs And bulleted lists for easy reading.

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🔍 Don't forget to integrate relevant keywords to improve the visibility of your post in LinkedIn searches.

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The easier your post is to understand, the more likely it is to be shared and commented on.

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😍 To get a squared post, trust Lyter, he will take care of it for you!

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Tip #3: Share stories and personal stories 📖

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Personal stories humanize your brand and create an emotional connection with your audience. They allow your readers to identify with you! Feel free to share your successes, failures, or lessons learned during your career in a transparent manner.

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💡 Here are some examples of topics that could push you to be more authentic and transparent: 👇

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• “How a stinging failure transformed my career”
• “The 5 crucial lessons I've learned in 10 years of entrepreneurship”
• “My first big success: What I did differently”
• “From intern to manager: My journey full of pitfalls”
• “The invisible challenges behind my accomplishments”
• “The importance of failure in the path to success”

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💡 And if you ever run out of inspiration, Lyter gives you a little boost with her suggested posts!

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Tip 4: Engage your audience with calls to action 💬

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To turn your readers into real fans, there's nothing like Calls to action (CTA). Encourage your readers to engage with your post by asking questions, asking for feedback, or encouraging contacts to share their experiences. CTAs boostinvolvement and promote exchanges.

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💡 A good CTA makes your reader go from spectator to actor, and that's what LinkedIn's algorithm loves! And for posts that the algorithm is sure to love, it's happening on Lyter! 😉

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You can also use LinkedIn polls for quick answers and maximum participation. Surveys are a bit more fun and super effective in capturing the attention of your network.

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And most importantly, don't forget to respond to comments! Show that you are there, that you are listening, and that you appreciate the contributions. There's nothing like it to encourage even more interactions and strengthen your presence on LinkedIn. 😍

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Tip 5: Use eye-catching visuals 📸

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You know the saying: a picture is worth a thousand words! Well, that also applies to LinkedIn. A good visual can really make your post stand out in LinkedIn's endless news feed. And to do so, 3 golden rules must be respected: 👇

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• Use high quality images: The sharper and better the images, the more credibility you get.

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• Opt for personalized titles: Yes, LinkedIn asks you what name to display for your illustration. Better to modify it because, between us being honest, the “photoversionfinale” doesn't mean much for your readers!

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• Don't forget to prune! For your images to be perfect, they must be at the size optimized for LinkedIn: 1200x627 pixels for images or carousel (square images): 1080 x 1080 pixels!

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And for fun and enjoyment, don't forget that LinkedIn offers a lot of formats to use in your next posts:

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✅ Carousels: Perfect for telling a story or presenting a series of ideas

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📹 Short videos: Perfect for explaining complex concepts or sharing stories.

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📈 Infographics: Great for summarizing data or trends in a visually appealing way.

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🤪 GIFs and animations: Add a touch of fun and get attention quickly.

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Lyter allows you to choose from all these choices to best illustrate your posts and get them off the ground! 🚀

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Tip 6: Be regular and consistent 🕰

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La regularity, it's the key to success on LinkedIn. To not fall into oblivion, you need to stay present in the minds of your audience (and the LinkedIn algorithm) by posting regularly. There's no need to spam, but a good pace of publishing makes all the difference.

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First of all, you must define a publication rate that you think is possible to maintain: 2 publications per week, 1 publication per week, 3 publications per month or 2 publications per month, it's not the number that counts but the thoroughness !

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💡 To avoid blank page syndrome, create an editorial calendar on Lyter. Plan your posts in advance and make sure each post aligns with your overall message.

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By being regular and consistent, you will establish a solid and recognizable presence on LinkedIn. So, set up your schedule and make your publications a winning habit! 🚀

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The ultimate tip for your LinkedIn posts ❤️

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There you go, now you have our top six tips for writing LinkedIn posts that captivate, engage, and convert. Remember to be authentic, share your passion, and always keep your audience in mind. By applying these tips, you will see a significant improvement in your visibility and engagement on LinkedIn.

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To save time while creating posts optimized for LinkedIn, go to Lyter!

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In less than 30 minutes, you get: 👇

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💡 LinkedIn post ideas based on your purpose.

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🔥 1 month of personalized posts written with your writing style.

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📆 An editorial calendar with posts scheduled at the right time according to your target audience.

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So, on to your keyboards! 📈

I want to test!

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Still have questions about your LinkedIn posts? 🙋🏻 ‍ ♀️

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How many times per week should I post on LinkedIn?

‍Ideally, once or twice a week to stay present without overloading your audience. Quality always takes precedence over quantity.

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How can I measure the effectiveness of my posts?

‍Use LinkedIn statistics to track engagement (likes, comments, shares) and views of your posts. For better organization, report monthly on your overall statistics in order to adjust your strategy according to what works best.

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Do videos work better than images on LinkedIn?

‍In general, videos have a higher engagement rate, but it also depends on the quality of the content and the relevance to your audience.

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Is it important to respond to comments on my posts?

‍Absolutely! Responding to comments shows that you care about your audience and encourages more interactions. It's also a great opportunity to create closer relationships with your contacts.

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