What time should I publish on LinkedIn? 🕒
Discover the secret to exploding engagement on LinkedIn in 2024: publish at the right time and let the algorithm boost your posts! 🚀
What time to publish on LinkedIn? 🕒 The LinkedIn algorithm has its say!
If there's one thing you need to know to maximize your presence on LinkedIn, it's that the platform's algorithm keeps a close eye on the time of day you post. 👀
Unlike other social networks, LinkedIn is particularly sensitive to the timing of posts. This is because the platform is geared towards professionals, whose connection habits are very specific.
Is publication time that crucial? 📊
LinkedIn's algorithm determines the initial reach of your post within minutes of publication.
If your content generatesengagement quickly (likes, comments, re-shares, etc.), it will be highlighted in the news feeds of your connections and beyond.
On the contrary, if it receives little engagement, LinkedIn will severely restrict its distribution, considering that the content is of little interest to the public.
So the time of publication can literally make or break your post.
So how do you choose what time to publish your post? We explain it all! 👇
1. Choose from the ideal times to publish: 💫
There's no such thing as an exact science when it comes to publishing on LinkedIn... Each of your audiences is unique, and therefore doesn't have the same connection habits. 🤷🏻♀️
However, to maximize the impact of your publications, you need to focus on certain time slots: 👇
1. Tuesdays, Wednesdays and Thursdays: These days are particularly productive, as professionals are in full swing.
2. Between 7am and 9am: Just before starting the working day, this is when most users check their notifications.
3. Between 12pm and 2pm: The lunch break is a strategic window for capturing attention, as users take advantage of their lunch break to check out their networks.
4. Between 5pm and 7pm: At the end of the day, users relax and are more inclined to interact.
2. Test and optimize your publishing strategy 📈
Every audience is unique, and while these slots are effective for a large proportion of users, it's crucial to tailor your strategy to your own network. 🎯 Test different times and analyze your statistics to determine when your audience is most active.
- Use LinkedIn analytics: Track the performance of your posts and identify the niches that generate the most engagement.
- Experiment with content: Test different types of content at different times to see what resonates most with your audience.
- Be regular: Once you've identified the best times, try to publish regularly at these times to get your audience used to them.
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3. How do you define the ideal schedule for you? 👀
As you can see, each of you is unique, so it's essential to conduct tests in order to understand your audience's behavior and adapt your content strategy !
By taking a look at your previous posts, you can identify the best niches for optimizing your audience's engagement!
And if you want to save time, Lyter determines the best publication time for your audience.
In simple terms, Lyter scans your audience to determine their connection habits.
It determines the days and times when your audience is most connected, so you can be sure of seeing your posts published at the right time.
On top of that, Lyter defines a content strategy based on your industry to help you perform on LinkedIn.
With Lyter :
💡 Access LinkedIn post ideas based on your goal.
🔥 Get 1 month of personalized posts with your writing style.
📆 Discover your editorial calendar with posts timed to your target audience.
Still got questions? We'll answer them right here! 👇
Do I have to publish every day on LinkedIn?
No, it's better to focus on relevant, well-targeted publications than to publish every day without a strategy.
How long do I have to wait between publications?
It's advisable to leave at least 24 hours between two publications to avoid saturating your audience.
Is the weekend a good time to publish?
Generally speaking, activity on LinkedIn drops off at weekends. However, if your audience is particularly active on those days, this could be a good time.
What can I do if my publications aren't a hit?
Revisit your content and schedules. Maybe your audience is more active at other times, or your content isn't engaging enough. Test and adjust!
