What time should I post on LinkedIn? 🕒
Discover the secret to exploding engagement on LinkedIn in 2024: publish at the right time and let the algorithm boost your posts! 🚀
What time should I post on LinkedIn? 🕒 The LinkedIn algorithm has its say!
If there's one thing you need to know to maximize your presence on LinkedIn, it's that The algorithm of the platform closely monitors the time you post. 👀
Unlike other social networks, LinkedIn is particularly sensitive to Timing of posts. This is explained by the fact that the platform is oriented towards professionals, including connection habits are very specific.
Is the time of publication so crucial? 📊
The LinkedIn algorithm determines the initial reach of your post in the minutes following its publication.
If your content generatesinvolvement quickly (likes, comments, reshares, etc.), it will be highlighted in News feeds of your connections and beyond.
On the contrary, if it receives little engagement, LinkedIn will strongly restrict its distribution by considering that the content is of little interest to many people.
So, The time of publication can literally make or break your post.
So how do you choose when to publish your post? We explain everything to you! 👇
1. Choose from ideal times to post: 💫
Know that there is no No exact science As for the publication schedule on LinkedIn... Each of your audiences is unique and therefore does not have the same connection habits. 🤷🏻 ♀️
However, certain niches should be preferred to maximize the impact of your publications: 👇
1. Tuesday, Wednesday, and Thursday : These days are particularly successful, because the professionals are in full activity
2. Between 7 am and 9 am : Just before starting the workday, this is when most users check their notifications.
3. Between 12 pm and 2 pm : The lunch break is a strategic window to capture attention because users take advantage of their lunch break to go check out their networks.
4. Between 5 pm and 7 pm : At the end of the day, users relax and are more likely to interact.
2. Test and optimize your publishing strategy 📈
Each audience is unique, and even if these niches are effective for a large number of users, it is crucial to adapt your strategy to your own network. 🎯 Test different schedules and analyze your stats to determine when your audience is most active.
- Use LinkedIn analytics : Track the performance of your posts and identify the niches that generate the most engagement.
- Experiment with content : Test different types of content at different times to see what resonates the most with your audience.
- Be regular : Once you've identified the best times, try to post regularly at these times to get your audience used to
.
3. How do you set the ideal schedule for you? 👀
As you will have understood, each of you is unique, so it is essential to do tests in order to understand the behaviors of your audience and thus adapt your content strategy !
By looking at the previous posts published, you will be able to identify the best niches to optimize the engagement of your audience!
And if you want to save time, Lyter determines the best time to post for your audience.
In practical terms, Lyter scans your audience to determine their connection habits.
It thus determines the days and times when your audience is most connected, which allows you to be sure to see your posts published at the right time.
In addition, Lyter defines a content strategy based on your sector of activity to help you perform on LinkedIn.
With Lyter:
💡 Get access to LinkedIn post ideas based on your purpose.
🔥 Get 1 month of personalized posts with your writing style.
📆 Discover your editorial calendar with posts scheduled at the right time according to your target audience.
Do you have any questions left? We answer it right here! 👇
Do I have to post every day on LinkedIn?
No, it is better to focus on relevant and well-targeted publications rather than publishing every day without a strategy.
How long should I wait between two posts?
It is recommended to leave at least 24 hours between two posts to avoid saturating your audience.
Is the weekend a good time to post?
LinkedIn activity generally falls during the weekends. However, if your audience is particularly active on these days, this can be a good time.
What should I do if my posts aren't successful anyway?
Revisit your content and schedules. Maybe your audience is more active at other times, or your content isn't engaging enough. Test and adjust!
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