Why is LinkedIn essential in 2025? 🔥

First of all, what is LinkedIn? 🤷🏻 ‍ ♀️

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If you haven't heard of LinkedIn yet, we'll explain everything to you. 👇

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LinkedIn is a Social network, but not like Facebook or Instagram where you share photos of kittens or vacations at the beach (whatever...). LinkedIn is THE Professional Social Network par excellence. Created in 2002, it now has more than one billion members around the world, including 28 million in France alone.

Is it objective? Allow all professionals regardless of the environment to Connect, Exchange and Develop Their Careers and/or Businesses.

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In short, LinkedIn is the network for serious people (but not too serious), where you can “network” while staying in your pajamas. 😍

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Like any good self-respecting social network, on LinkedIn we have an account with a News feed Where you publish posts, but you can also like, comment and share friends' posts! Only, here the “friends” are Connections Who Come to Establish Your Professional Network and the publications instead talk about job offers, brand history and professional career.

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In the end, it's not that rocket science! 😉

Why use LinkedIn? 🧐

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I am a business

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Are you business leaders? What Whatever your field of activity, LinkedIn is an essential tool for you. You should already know that given the number of users (30 million in France!) , your target audience is probably already on LinkedIn!

Here are the top reasons for posting on LinkedIn:‍

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Visibility and reputation 👀

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LinkedIn gives Visibility To Your Business by Using It As Digital Window.
By creating a company page, you can share:

• News
• Articles
• Job offers
• Newsletters
• ...

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It's a great way to show how innovative and at the forefront of your industry you are.

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Recruiting ⚡️

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In 2025, the war for talent is more fierce than ever. LinkedIn is the ideal place to find the rare pearl. You Can Post Job offers, but also Actively Search for Candidates Thanks to very advanced filtering tools. No more paper summaries piling up on the desk!

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Networking 🤝

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Thanks to LinkedIn, you can establish Partnerships With Other Businesses, Find Vendors Or proprietors potentials. It's a bit like a huge contact fair, but without the need to shake hands.

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B2B marketing 🚀

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In emails, LinkedIn Ads, copywriting... LinkedIn is an ideal playground for your B2B marketing strategy and your prospecting.

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For businesses, 80% of B2B social media leads are generated via LinkedIn!

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I am a candidate or a collaborator

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And even if you don't have an entrepreneurial spirit, LinkedIn is just as essential for various reasons: 👇

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Looking for a job 🔎

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The main feature, and perhaps the best known, is the Job search. Thousands of offers are published every day. You can apply directly via the platform and even activate Alerts So as not to miss anything.

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Networking 📲

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On LinkedIn, you can get in touch with professionals in your sector. It can open doors for you, allow you to receive advice, and even land opportunities that you would never have found otherwise.

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Personal Branding 😎

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LinkedIn is the perfect place to improve your professional image. You can present your skills, your experiences, your achievements there. Basically, it's your online summary, But much better. Recruiters like to see a well-filled and active profile.

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Learning and Development 📈

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The platform also offers numerous Trainings online via LinkedIn Learning. So you can continue to develop your skills and stay up to date in your field. Because yes, we are never done learning!

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A few tips to get started on LinkedIn! 😎

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Starting out on LinkedIn is a bit like arriving at a party where you don't know anyone. It can be daunting, but with our good advice, you'll quickly feel at ease! 👇

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1. Complete your profile

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Make sure you complete ALL sections of your profile:

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• A professional and cover photo,
• A catchy summary,
• A list of skills,
• A Company Tab and a Volunteer Tab

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Think of your profile as a window: it should make you want to come and discover you.

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2. Be active :

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Don't just create a profile and forget about it. Publish posts steadily :

• news about your business,
• sharing articles,
• Advice in your field...
• Internal event
• ...

Every opportunity is a good time to post on LinkedIn! The LinkedIn algorithm favors profiles that post. Besides, it's always nice to receive feedback on what we publish.

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The more active you are, the more visible you will be.

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3. Build your network :

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Do Not Hesitate to Send Connection Requests To your friends and colleagues, but also to professionals in your sector that you do not necessarily know. You Can Also Subscribe to Business Pages To follow the news.

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4. Use keywords :

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In your profile and in your publications, use the Relevant keywords for your sector. This will make it easier for recruiters and potential customers to find you.

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The solution to get off to a good start on LinkedIn in 15 minutes!

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Whether you are a company looking for talent or a professional looking for new opportunities, LinkedIn is an indispensable tool in 2025.

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As you will have understood, starting on LinkedIn also means publishing on LinkedIn!
So, even if you're not an ace writer, don't worry, Lyter is here to help!

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In less than 30 minutes, you get: 👇

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💡 LinkedIn post ideas based on your purpose

🔥 1 month of personalized posts written with your writing style.

📆 An editorial calendar with posts scheduled at the right time according to your target audience.

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So what are you waiting to get started? I want to test!

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Do you still have questions about LinkedIn? 🙋🏻 ‍ ♀️

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Do you still have questions about LinkedIn? This is normal, the tool is very complete and offers many functionalities! We answer the most asked questions! 👇

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Is LinkedIn free?

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‍Yes, LinkedIn is free. There are also paid versions with additional features depending on your goals:

• Career account for job search = 34.70 €/month
• Business account to expand your network = €61.48/month
• Sales Navigator account for lead acquisition = €99.17/month
• Recruiter account Lite To recruit the perfect candidate = 168.59 €/month
• Account Learning To learn on thousands of subjects = 39.66 EUR/month

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How do I know if my profile is attractive?

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‍LinkedIn offers a tool called “SSI” (Social Selling Index) that gives you a score based on the quality of your profile and your activity. It's a good way to know where you are and how to improve.

Discover my SSI!

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Can I use LinkedIn for more than just looking for a job?

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‍Absolutely! LinkedIn is also an excellent tool for networking, continuing education, and developing your personal brand or business.

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How do I optimize my business page?

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‍Post relevant content regularly, engage with your subscribers, and use engaging visuals. The more active your page is, the more visible it will be.

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Is LinkedIn secure?

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‍Yes, LinkedIn takes security very seriously. You can set up privacy settings to control who sees your information and protect your data.

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