Why LinkedIn is a must in 2024? 🔥
Don't understand what LinkedIn is for? What it can do for you? We've come to the right place to explain it all to you!
First of all, what is LinkedIn? 🤷🏻♀️
If you haven't heard of LinkedIn yet, we'll tell you all about it 👇
LinkedIn is a social network, but not like Facebook or Instagram, where you share photos of kittens or beach vacations (although...). LinkedIn is THE professional social network par excellence. Founded in 2002, it now boasts over a billion members worldwide, including 28 million in France alone.
Its objective? To enable professionals from all walks of life to connect, exchange ideas and develop their careers and/or businesses.
In short, LinkedIn is the network for serious people (but not too serious), where you can network in your pajamas 😍
Like any self-respecting social network, on LinkedIn you have an account with a news feed where you publish posts, but you can also like, comment on and share your friends' posts! But here, "friends" are connections who help you build your professional network, and posts are more about job offers, brand history and career paths.
It's not so difficult after all 😉
Why use LinkedIn? 🧐
I am a company
Are you a company director? Whatever your field of activity, LinkedIn is an essential tool for you. And given the sheer number of users (30 million in France!), your target audience is probably already on LinkedIn!
Here are the main reasons to publish on LinkedIn:
Visibility and awareness 👀
LinkedIn gives your company visibility by serving as a digital showcase.
By creating a company page, you can share :
- News
- Articles
- Job offers
- Newsletters
- ...
It's a great way to show how innovative and cutting-edge you are in your sector.
Recrutement⚡️
In 2024, the war for talent is fiercer than ever. LinkedIn is the ideal place to find that special someone. You can not only post job offers, but also actively search for candidates, thanks to highly sophisticated filtering tools. No more paper CVs piling up on your desk!
Networking 🤝
Thanks to LinkedIn, you can establish partnerships with other companies, find suppliers or potential customers. It's a bit like a huge contact fair, but without the need to shake hands.
B2B marketing 🚀
In mails, LinkedIn Ads, copywriting...LinkedIn is an ideal playground for your B2B marketing strategy and prospecting.
For companies, 80% of B2B social media leads are generated via LinkedIn!
I am a candidate or a collaborator
And even if you're not an entrepreneur, LinkedIn is just as indispensable for a number of reasons: 👇
The job search 🔎
The main feature, and perhaps the best known, is the job search. Thousands of jobs are posted every day. You can apply directly via the platform, and even activate alerts to make sure you don't miss out.
Networking 📲
On LinkedIn, you can connect with professionals in your industry. This can open doors, give you advice, and even land you opportunities you'd never have found otherwise.
Personal Branding 😎
LinkedIn is the perfect place to enhance your professional image. You can showcase your skills, experience and achievements. Basically, it's your online CV, only better. Recruiters like to see a well-filled, active profile.
Learning and development 📈
The platform also offers a wide range of online training courses via LinkedIn Learning. So you can continue to develop your skills and stay up to date in your field. Because, yes, we're never done learning!
Tips for getting started on LinkedIn! 😎
Getting started on LinkedIn is a bit like arriving at a party where you don't know anyone. It can be intimidating, but with our good advice, you'll soon feel at ease! 👇
1. Complete your profile
Be sure to complete ALL sections of your profile:
- A professional cover photo,
- A catchy summary,
- A list of skills,
- A company tab and a volunteer tab
Think of your profile as a shop window: it should make people want to come and discover you.
2. Be active:
Don't just create a profile and forget about it. Post regularly:
- news from your company,
- article sharing,
- advice in your field...
- in-house event
- ...
Every opportunity is a good one to publish on LinkedIn! LinkedIn's algorithm favors profiles that post. Plus, it's always nice to get feedback on what you publish.
The more active you are, the more visible you'll be.
3. Build your network:
Don't hesitate to send connection requests to your friends and colleagues, but also to professionals in your sector whom you don't necessarily know. You can also subscribe to company pages to keep up to date with company news.
4. Use keywords:
In your profile and in your publications, use keywords relevant to your sector. This will help recruiters and potential customers find you more easily.
The 15-minute solution for getting started on LinkedIn!
Whether you're a company looking for talent or a professional looking for new opportunities, LinkedIn is an indispensable tool in 2024.
As you can see, getting started on LinkedIn also means publishing on LinkedIn!
So, even if you're not a master copywriter, don't panic, Lyter is here to help!
In less than 30 minutes, you get: 👇
💡 LinkedIn post ideas based on your goal.
🔥 1 month of personalized posts written with your writing style.
📆 An editorial calendar with posts timed to your target audience.
So what are you waiting for? I want to try it out!
Still have questions about LinkedIn? 🙋🏻♀️
Do you still have questions about LinkedIn? It's only natural: the tool is very comprehensive and offers a wide range of features! We answer the most frequently asked questions! 👇
Is LinkedIn free?
Yes, LinkedIn is free. There are also paid versions with additional features depending on your goals:
- Career account for job search = €34.70/month
- Business account to expand your network = €61.48/month
- Sales Navigator account for lead acquisition = €99.17/month
- Recruiter Lite account for recruiting the perfect candidate = €168.59/month
- Learning account for training on thousands of subjects = 39.66 EUR/month
How do I know if my profile is attractive?
LinkedInoffers a tool called "SSI" (Social Selling Index) that gives you a score based on the quality of your profile and your activity. It's a great way to find out where you stand and improve.
Can I use LinkedIn for something other than job hunting?
Absolutely! LinkedIn is also a great tool for networking, continuing education, and developing your personal brand or business.
How can I optimize my company page?
Publishrelevant content regularly, engage with your subscribers, and use attractive visuals. The more active your page, the more visible it will be.
Is LinkedIn secure?
Yes, LinkedIn takes security very seriously. You can configure privacy settings to control who sees your information and protect your data.
